"Built to Last: Successful Habits of Visionary Companies" is a book by Jim Collins and Jerry Porras that explores the characteristics and habits of companies that have stood the test of time. The book is based on a study of 18 long-lasting, successful companies and compares them to a control group of companies in the same industries.
The authors found that the visionary companies had a clear sense of purpose and values that guided their decisions, and that they were also able to adapt and evolve over time. They also had strong leaders who were able to build a culture of discipline and accountability, and who were able to attract and retain talented employees. Additionally, these companies were able to maintain a sense of continuity and consistency over time, while also being open to new ideas and change.
The book also highlights the importance of having a BHAG (Big Hairy Audacious Goal) in order to focus the company's efforts and drive progress.
In summary, "Built to Last" offers insights into what makes companies successful over the long-term, and suggests that having a clear sense of purpose, strong leadership, and a culture of discipline and innovation are key factors in achieving lasting success.
