"Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing" is a book written by Brian Kurtz, a marketing expert and direct response marketing pioneer. The book provides a comprehensive guide to building a successful business by providing value, creating trust and long-term relationships with customers.
The book is divided into three main sections:
- "The Long Game Mindset" - This section covers the importance of playing the long game in business and the value of building lasting relationships with customers. The author argues that the key to success is to provide more value than what is expected and to consistently overdeliver.
- "Direct Response Marketing" - This section covers the principles and strategies of direct response marketing, which is a form of advertising that aims to get an immediate response from the customer. The author explains how to create effective marketing campaigns by using proven techniques such as lead magnets, landing pages and email marketing.
- "Building a Lifetime Business" - This section covers the strategies and tactics for building a business that lasts for a lifetime. The author explains how to create a loyal customer base, develop a strong company culture, and create a sustainable business model.
Throughout the book, the author provides practical examples and case studies from his own experience to illustrate the concepts discussed. He also offers advice and insights on how to implement the strategies and tactics discussed in the book.
Overall, "Overdeliver" is a comprehensive guide to building a successful business by providing value, creating trust and long-term relationships with customers. The book provides a detailed look at the principles and strategies of direct response marketing and how to use them to build a business that lasts for a lifetime. It is a valuable resource for anyone looking to improve their marketing skills and build a successful business.
