The most common statistic that indicates how often a click has led to a conversion is called ‘conversion rate’. Conversion rate is a measure of how effectively a website is converting visitors into customers, expressed as a percentage of visitors who take a desired action. To calculate the rate, divide the number of visitors who have completed the desired action (conversions) by the total number of visitors who visited the website. For example, if 100 visitors visited your website and 10 of them completed a purchase, your conversion rate would be 10%. A higher conversion rate indicates that more visitors are taking the desired action, and a lower rate suggests there is room for improvement.
